Instagram: Visual Vibes & Fast Growth.
Instagram was my first stop. As the co-founder of FATAASH, where we create handmade Nikkah essentials like booklets, veils, and gifts, Instagram felt like the natural place to begin. It’s visual, vibrant, and filled with creativity.
I started with product photos, behind-the-scenes reels, and tips for brides-to-be. Some reels reached 3,000 to 300k views. It felt exciting to see how visual content helped build trust in our work. DMs became personal spaces where real brides connected with us. Sales started coming in. But not everything was smooth. The algorithm kept shifting. One post reached thousands; the next barely touched a hundred. I felt like I was always chasing trends, learning new audio, and perfecting the grid. It got exhausting. While Instagram gave visibility, it didn’t always lead to deep connections or consistent conversions.
If your work involves visuals, like fashion, art, food, or décor, and you enjoy creative content, Instagram is a great start. But consistency and flexibility are key.
LinkedIn: Real Conversations & Meaningful Growth.
I ignored LinkedIn for a long time. I assumed it was only for suits and executives. It didn’t feel like a space for someone like me, a handmade brand founder and beginner digital marketer. But as I learned more about personal branding, I gave it a try. I started posting small stories about building FATAASH, lessons I learned, and challenges I faced as a woman entrepreneur. And to my surprise, people responded warmly. Even short posts reached new audiences. Strangers commented, shared, and supported.
LinkedIn became a place where I didn’t need perfect pictures or videos. Just honest stories and real conversations. I didn’t go viral, but I did build connections. Some posts even brought unexpected collaborations. Yes, growth is slower here. You need to show up consistently, engage thoughtfully, and share with purpose. But if your goal is to build authority and connect with professionals who care about your voice, LinkedIn is a strong foundation.
YouTube: Deep Trust & Long-Term Impact.
YouTube was the scariest for me. I wasn’t confident on camera, and editing seemed complicated. I kept pushing it off. But a small part of me knew that speaking openly and face-to-face would build deeper trust with my audience.
So one day, I recorded a short video about why we started FATAASH and what makes our handmade Nikkah booklets meaningful. The lighting wasn’t great, my voice shook a little, and it wasn’t polished at all. But something beautiful happened: people watched till the end. Some even reached out, saying the story touched them. That’s when I realized YouTube doesn’t need perfection. It just needs your truth.
Unlike Instagram, where posts fade in a day, YouTube videos stay searchable and relevant for months. They become part of your long-term story. Building on YouTube takes effort, recording, editing, and consistency. But the connection it creates is genuine. If you enjoy sharing knowledge, teaching, or personal storytelling, YouTube is a great way to grow slowly and meaningfully.
So… where should you start?.
Here’s the truth: there’s no one-size-fits-all answer.
If you love visuals, trends, and quick engagement, Instagram might feel right for you. If you want to build authority, share personal lessons, and connect with professionals, LinkedIn could be your place. If you’re drawn to deeper conversations, long-form content, and meaningful presence, YouTube might be your home. You don’t have to start on all three. Start with what feels the ‘least scary.’ That’s exactly what I did.
I began with Instagram, where I felt comfortable sharing product visuals. Once I got better at writing about my journey, I shifted toward LinkedIn. And finally, when I was ready to be seen and heard, I showed up on YouTube. The point is, you don’t have to get it perfect. You just have to get it going.